SENIOR VICE PRESIDENT, SOCIAL STRATEGY
Company: Resolute Digital, a Weber Shandwick Company
Location: Chicago
Posted on: October 26, 2024
Job Description:
Weber Shandwick is currently seeking a Senior Vice President,
Social Strategy to join our team in our Chicago office to lead a
key workstream for one of the firm's largest clients, a CPG giant.
This role requires an experienced digital and social strategist who
will lead core components of all social strategy related
workstreams and serve as a daily client contact. The SVP, Social
Strategy will have a high degree of autonomy to lead, develop, and
implement strategies to an additional portfolio of clients as the
senior social strategy leader in the office.
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The Senior Vice President, Social Strategy is responsible for
working with cross-functional teams in the development and
oversight of the execution of strategic social media and influencer
initiatives including campaign development, content creation,
relationship management, and measuring the effectiveness of our
initiatives.An ideal candidate will have deep experience in the
social space on notable brands and be in tune with emerging trends
within digital and social media. The ideal leader has a point of
view not just on brand engagement in social channels but also the
broader shifts happening in media.Client-facing responsibilities
will include strategic program planning, managing programs and
activities to meet business objectives, effectively delegating
projects, providing strategic counsel to team members and
allocating agency resources while managing client schedules and
budgets.We want someone who is collaborative and willing to work on
teams to do bold new things. Someone who wants to solve client
problems in new ways as social media paradigms and practices evolve
and shift.Responsibilities:
- Serve as a senior day-to-day client contact for a critical -
and highly visible - client, responsible for building and nurturing
the client relationship while supporting the management and
optimization of a team to support social efforts.
- Serve as a senior counselor for existing and prospective
clients across a broad portfolio of business in the Chicago office,
serving as the senior-most social capability leader.
- Collaborate with cross-functional teams in the development,
implementation and measurement of innovative online brand
strategies that are integrated with overall client marketing
objectives/goals.
- Collaborate with agency partners (e.g. media, creative AOR) to
develop and implement integrated program execution.
- Develop and track against client scopes of work.
- Demonstrate strong conceptual thinking with high energy and
excellent storytelling skills demonstrated through writing creative
briefs and verbal presentation.
- Build cohesive social strategies to align overall marcomm
efforts and priorities - and be able to develop strategic outputs
with little to no oversight. Collaborate closely with strategy,
creative, paid and larger integrated agency teams to deliver
program initiatives.
- Become educated in client's brand, customer base, business
model and marketing objectives.Qualifications:
- 10+ years of experience with a digital advertising and/or
digital PR agency, CPG experience is desired but not
necessary.
- Possess a thorough command of the social media and digital
world (from the evolving social web to mobile tools and trends),
sophisticated client service and digital communications skills,
high energy, and passion for this area of rapid change and
innovation.
- Work well within highly collaborative, multidisciplinary teams
- displaying proven ability in running a team, controlling
timelines and budgets, anticipating issues, and working towards
solutions to complex problems.
- Be able to communicate with client contacts across multiple
levels, both at a reporting and strategic counsel level.
- Have exceptional creative and business writing skill.
- Lead cross-functional account teams to build content plans and
campaign strategies designed to engage members of brand
communities.
- Strong technical proficiency in social media platforms.
- Be able to analyze and synthesize data from the communities you
manage, providing insights from the data to inform future
recommendations and decisions.
- Have the proven ability to meet deadlines, juggle multiple
projects and work independently in a fast-paced office
environment.The Weber Shandwick Collective recognizes that your
health and wellbeing are a priority. This is why we offer a full
suite of benefits including:
- Medical
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards
purchases that nourish your health, mind, body, and soul
- Short-Term Disability
- Paid Employee Family Leave
- Family Building BenefitWeber Shandwick is proud to be an Equal
Opportunity/Affirmative Action employer. Weber Shandwick recruits
qualified applicants without regard to race, color, religion,
gender, age, ethnic or national origin, protected veteran status,
physical or mental disability, sexual orientation, gender identity,
marital status or citizenship status.
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Keywords: Resolute Digital, a Weber Shandwick Company, Waukesha , SENIOR VICE PRESIDENT, SOCIAL STRATEGY, Executive , Chicago, Wisconsin
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