General Manager

Company: Kocourek Auto Group
Location: Wausau
Posted on: November 20, 2024

Job Description:

An Automotive General Manager (GM) oversees the daily operations of an auto dealership or service center, ensuring that all departments (sales, finance, service, and parts) are running smoothly and meeting sales, profitability, and customer satisfaction targets. This role requires a strong understanding of the automotive industry, excellent leadership skills, and the ability to manage various teams to create a positive customer experience and drive revenue. This role is critical in driving the dealership's success, ensuring financial growth, operational efficiency, and exceptional customer service.
Key Responsibilities

• Leadership and Strategy
  

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• Develop and implement effective sales, marketing, and operational strategies to maximize profitability.
  
• Set clear goals for all departments and ensure alignment with the company's vision and objectives.
  
• Lead, motivate, and mentor department managers and staff to achieve performance targets and deliver a high standard of customer service.
  
  
  
• Financial Management
  
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  • Oversee budgeting, forecasting, and financial reporting for the dealership.
    
  • Monitor financial performance, including sales, expenses, and profitability, to ensure targets are met.
    
  • Identify and address areas of improvement in cost control and revenue generation.
    
    
    
  • Sales and Marketing
    
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    • Collaborate with the sales and marketing teams to develop strategies for new and used vehicle sales, service promotions, and parts sales.
      
    • Stay updated on market trends, competitor actions, and customer preferences to adjust sales strategies as needed.
      
    • Drive customer acquisition and retention initiatives, including marketing campaigns, community involvement, and digital engagement.
      
      
      
    • Customer Experience
      
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      • Ensure a high level of customer satisfaction by fostering a customer-focused culture.
        
      • Handle escalated customer service issues, ensuring swift resolution.
        
      • Monitor customer feedback, reviews, and surveys to improve service quality and address issues proactively.
        
        
        
      • Operational Efficiency
        
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        • Oversee daily dealership operations, including staffing, inventory management, and scheduling.
          
        • Ensure that all departments follow industry regulations, safety standards, and company policies.
          
        • Collaborate with service and parts departments to maintain efficient workflow and minimize delays in vehicle service and repairs.
          
          
          
        • Inventory and Vendor Relations
          
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          • Manage relationships with manufacturers, vendors, and suppliers to maintain an optimal inventory of vehicles and parts.
            
          • Oversee inventory control processes, including vehicle ordering, receiving, and storage.
            
          • Monitor aging inventory and develop strategies for timely clearance.
            
            
            
          • Human Resources and Development
            
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            • Recruit, hire, and train staff across departments, fostering a positive work environment.
              
            • Conduct performance evaluations, providing feedback, coaching, and development opportunities.
              
            • Develop and implement policies for staff retention, development, and performance improvement.
              
              
              
              Qualifications
              
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              • Experience: At least 5-10 years of experience in an automotive dealership, with a minimum of 3 years in a managerial role.
                
              • Skills: Leadership, strategic planning, financial acumen, communication, customer service, negotiation, and organizational skills.
                
              • Valid driver's license and complete a pre-employment drug screen.
                
                Competencies
                
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                • Analytical Thinking: Ability to analyze sales, expense, and inventory data to make data-driven decisions.
                  
                • Customer-Focused: Strong commitment to creating a positive customer experience.
                  
                • Problem Solving: Capable of quickly identifying issues and implementing solutions.
                  
                • Flexibility: Able to adapt strategies and priorities in response to changing market conditions.
                  
                • Technical Knowledge: Understanding of automotive sales processes, service standards, and industry regulations.
                  
                  Kocourek Automotive is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, sex, national origin, age, disability, or any other basis prohibited by federal, state, or local law.
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Keywords: Kocourek Auto Group, Waukesha , General Manager, Executive , Wausau, Wisconsin